Area : 1000sqft

Location: Mumbai

Completed : Jan 2013

Kaleido has conceptualized the design for the flagship store of this leading fashion accessories brand in India. The aim was to design a chic, young luxury shoe store which is relevant to a well travelled Indian consumer and in lines with the Global luxury retail design trends. The store has been designed as a fluidic space that is inspired by the sinusoidal form of a shoe. Key element of the design is a sinusoidal shelving system which starts at the entrance and takes the customer on a kaleidoscopic journey inside the store. The shelving system consists of slim white powder coated Aluminium sheet shelves that almost disappear against the Backlit Euroceil stretch ceiling element, enhancing the colour and the shape of the shoes while giving a “floating” appearance to the shoes. The curvilinear wall display takes you to the centre of the store, which has the purple (Trésmode brand colour) free form seating, for shoe trials.